Hawthornes Scarlet Letter vs Scralet Letter the Film Essay

Hawthornes Scarlet Letter vs Scralet Letter the Film Published in 1850, Nathaniel Hawthorne‘s The Scarlet Letter describes many details of the life of a woman in a Puritan community and her conflict with their beliefs. Immoral events committed were harshly treated in those times; today these situations are dealt with up-to-date solutions. A Hollywood version of the novel was created in 1995 to visually illustrate the story but left room for comparison. Both the book and movie contain similarities and differences in point of view, plot, and symbolism. The point of view in a story is important for visualization of the plot. In the novel Hawthorne narrates the story of Hester Prynne and her sin of adultery making his point of†¦show more content†¦In the movie Pearl speaks of her living in the Carolinas with her family toward the end but in the novel Hawthorne did not mention it for the reason that he was not in a first person perspective of Hester and Pearl’s lives. Comparison occurs in the plot of the film version and book of The Scarlet Letter. The theme of the story is one of the few things that stays of similarity. Hester Prynne’s tale of her unfaithful mishap of adultery with Reverend Arthur Dimesdale remains the same. However, details and scenes were added to the movie to provide more interesting information to the modern audience. Unalike from the novel, the movie concentrates mostly on the strict Puritan belief and life style rather than on Hester’s sin. We immediately are aware of Hester’s affair with Arthur in the beginning of the movie as opposed to in the book where it is revealed to us as a surprise toward the end. Through out the film we are exposed to the reprimanding and strict ways of the Puritan leaders that make her love for Arthur a difficulty to happen. Hawthorne’s view mainly focuses on the â€Å"A† on Hester’s chest along with the torture it brings in full description. Symbolism is a significant part in both the adaptation and novel. The main feature of this imagery is portrayed in the scarlet colored letter that Hester is to wear as punishment of her wrongdoing. All through the movie, for visual advantage, more â€Å"symbols† are made aware for understanding to

Teaching English For Specific Purposes Education Essay Free Essays

How is English for Specific Purposes ( ESP ) different from English as a Second Language ( ESL ) , besides known as general English? The most of import difference lies in the scholars and their intents for larning English. ESP pupils are normally grownups who already have some familiarity with English and are larning the linguistic communication in order to pass on a set of professional accomplishments and to execute peculiar job-related maps. An ESP plan is hence built on an appraisal of intents and demands and the maps for which English is required. We will write a custom essay sample on Teaching English For Specific Purposes Education Essay or any similar topic only for you Order Now ESP concentrates more on linguistic communication in context than on learning grammar and linguistic communication constructions. It covers topics changing from accounting or computing machine scientific discipline to touristry and concern direction. The ESP focal point is that English is non taught as a topic separated from the pupils ‘ existent universe ( or wants ) ; alternatively, it is integrated into a capable affair country of import to the scholars. However, ESL and ESP diverge non merely in the nature of the scholar, but besides in the purpose of direction. In fact, as a general regulation, while in ESL all four linguistic communication accomplishments ; listening, reading, speech production, and authorship, are stressed every bit, in ESP it is a needs analysis that determines which linguistic communication accomplishments are most needed by the pupils, and the course of study is designed consequently. An ESP plan, might, for illustration, stress the development of reading accomplishments in pupils who are fixing for alumnus work in concern disposal ; or it might advance the development of spoken accomplishments in pupils who are analyzing English in order to go tourist ushers. As a affair of fact, ESP combines capable affair and English linguistic communication learning. Such a combination is extremely motivative because pupils are able to use what they learn in their English categories to their chief field of survey, whether it be accounting, concern direction, economic sciences, computing machine scientific discipline or touristry. Bing able to utilize the vocabulary and constructions that they learn in a meaningful context reinforces what is taught and increases their motive. The pupils ‘ abilities in their subject-matter Fieldss, in bend, better their ability to get English. Subject-matter cognition gives them the context they need to understand the English of the schoolroom. In the ESP category, pupils are shown how the subject-matter content is expressed in English. The instructor can do the most of the pupils ‘ cognition of the capable affair, therefore assisting them learn English faster. The term â€Å" specific † in ESP refers to the specific intent for larning English. Students approach the survey of English through a field that is already known and relevant to them. This means that they are able to utilize what they learn in the ESP schoolroom right off in their work and surveies. The ESP attack enhances the relevancy of what the pupils are larning and enables them to utilize the English they know to larn even more English, since their involvement in their field will actuate them to interact with talkers and texts. ESP assesses demands and integrates motive, capable affair and content for the instruction of relevant accomplishments. The duty of the instructor A instructor that already has experience in learning English as a Second Language ( ESL ) , can work her background in linguistic communication instruction. She should acknowledge the ways in which her instruction accomplishments can be adapted for the instruction of English for Specific Purposes. Furthermore, she will necessitate to look for content specializers for aid in planing appropriate lessons in the capable affair field she is learning. As an ESP instructor, you must play many functions. You may be asked to form classs, to put larning aims, to set up a positive acquisition environment in the schoolroom, and to measure pupil s advancement. Forming Courses You have to put learning ends and so transform them into an instructional plan with the timing of activities. One of your chief undertakings will be choosing, planing and forming class stuffs, back uping the pupils in their attempts, and supplying them with feedback on their advancement. Puting Goals and Aims You arrange the conditions for larning in the schoolroom and put long-run ends and short-run aims for pupils achievement. Your cognition of pupils ‘ potency is cardinal in planing a course of study with realistic ends that takes into history the pupils ‘ concern in the learning state of affairs. Making a Learning Environment Your accomplishments for communicating and mediation create the schoolroom atmosphere. Students get linguistic communication when they have chances to utilize the linguistic communication in interaction with other talkers. Bing their instructor, you may be the lone English talking individual available to pupils, and although your clip with any of them is limited, you can construction effectual communicating accomplishments in the schoolroom. In order to make so, in your interactions with pupils try to listen carefully to what they are stating and give your apprehension or misconstruing back at them through your answers. Good linguistic communication scholars are besides great risk-takers, since they must do many mistakes in order to win: nevertheless, in ESP categories, they are handicapped because they are unable to utilize their native linguistic communication competency to show themselves as intelligent grownups. That s why the instructor should make an ambiance in the linguistic communication schoolroom which supports the pupils. Learners must be self-assured in order to pass on, and you have the duty to assist construct the scholar ‘s assurance. Measuring Students The instructor is a resource that helps pupils place their linguistic communication acquisition jobs and happen solutions to them, happen out the accomplishments they need to concentrate on, and take duty for doing picks which determine what and how to larn. You will function as a beginning of information to the pupils about how they are come oning in their linguistic communication acquisition. The duty of the pupil What is the function of the scholar and what is the undertaking he/she faces? The scholars come to the ESP category with a specific involvement for larning, capable affair cognition, and well-built grownup larning schemes. They are in charge of developing English linguistic communication accomplishments to reflect their native-language cognition and accomplishments. Interest for Learning Peoples learn linguistic communications when they have chances to understand and work with linguistic communication in a context that they comprehend and find interesting. In this position, ESP is a powerful agencies for such chances. Students will get English as they work with stuffs which they find interesting and relevant and which they can utilize in their professional work or farther surveies. The more scholars pay attending to the significance of the linguistic communication they hear or read, the more they are successful ; the more they have to concentrate on the lingual input or stray linguistic communication constructions, the less they are motivated to go to their categories. The ESP pupil is peculiarly good disposed to concentrate on significance in the subject-matter field. In ESP, English should be presented non as a topic to be learned in isolation from existent usage, nor as a mechanical accomplishment or wont to be developed. On the contrary, English should be presented in reliable contexts to do the scholars acquainted with the peculiar ways in which the linguistic communication is used in maps that they will necessitate to execute in their Fieldss of forte or occupations. Subject-Content Knowledge Learners in the ESP categories are by and large cognizant of the intents for which they will necessitate to utilize English. Having already oriented their instruction toward a specific field, they see their English preparation as complementing this orientation. Knowledge of the capable country enables the pupils to place a existent context for the vocabulary and constructions of the ESP schoolroom. In such manner, the scholars can take advantage of what they already know about the capable affair to larn English. Learning Schemes Adults must work harder than kids in order to larn a new linguistic communication, but the acquisition accomplishments they bring to the undertaking permit them to larn faster and more expeditiously. The accomplishments they have already developed in utilizing their native linguistic communications will do learning English easier. Although you will be working with pupils whose English will likely be rather limited, the linguistic communication larning abilities of the grownup in the ESP schoolroom are potentially huge. Educated grownups are continually larning new linguistic communication behavior in their native linguistic communications, since linguistic communication acquisition continues of course throughout our lives. They are invariably spread outing vocabulary, going more fluid in their Fieldss, and seting their lingual behavior to new state of affairss or new functions. ESP pupils can work these unconditioned competences in larning English. Copyright AA © 2005 Lorenzo Fiorito. This article is for educational intents merely. It may be freely redistributed in its entireness provided that this right of first publication notice is non removed. How to cite Teaching English For Specific Purposes Education Essay, Essay examples

Financial services free essay sample

HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently, it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries, the bank works hard to maintain local presence and local knowledge each area. Its fundamental operating strategy is remaining close to its customers. As chairman Sir John Bond said â€Å"our position as the World’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform. † Ads for the HSBC campaign depict two different ways of culture Profile of company and the description of the market where HSBC operates HSBC has got over 7. We will write a custom essay sample on Financial services or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 500 offices in 87 countries. It is very widespread and has around 220. 000 shareholders in 124 countries and territories. It provides a full range of financial services being Personal Financial Services, Commercial Banking, Corporate Investment Banking and Markets Private Banking. HSBC mainly operates in Europe, Hong Kong, Asia-pacific region, Australia and America. It is interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. The major top UK competitors of HSBC are Barclays and Royal Bank of Scotland and Those are the corporations operation where HSBC carefully investigates and tracks at all times. However HSBC is not a bank that follows the ideas and the management manners of its competitors. HSBC Holdings PLC has shown steady growth in share price over the last five years and clearly indicates that a company is worth investing in. HSBC Group also demonstrates constant growth and is a very reliable corporation. These enable us to recommend investing in HSBC because of its growth opportunities and bright profitable prospects. The HSBC banking corporation is on third position in the world in regard to assets ownership. Almost 22% of HSBC’s profits have been derived from Hong Kong, which is a well known operational centre. Known as the world’s local bank, HSBC has a history of helping millions of customers globally in order to achieve their financial aspirations. They understand the importance and functioning of different markets through their experience in international trade. As a result, HSBC has grown into a company or banking institution that has the deepest respect for different cultures and people connected to these cultures. Their motto is to look at their customers as individuals and strive towards providing them with a personalised service and credit card products that will fit each of their specific needs. Simultaneously, HSBC Group has been trying to build up a good reputation in the US and conquer the markets of HSBC – North America, proudly stands one of the top 10 financial services companies in the United States. Its combined team reached more than 53,000 employees works with the common goal of meeting the needs for about 100 million customers. After achieving the goals in US, the company focused on developing countries and is more interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. Furthermore HSBC is considering moving its head office from London to Hong Kong. Britains greatest bank, warned key shareholders that this was unsatisfying full-year results have made arguments for shifting HSBCs domicile to Hong Kong unsatisfying†. The investors have been shocked by the swift gear-change in HSBCs review of its domicile but some others have already told the HSBC that they would sponsor the move. Some other investors said that they understood the move and that the bank had been a change of tone as HSBC reviews its domicile. UKs capital terms for the main banks, now is one of the greatest in the world and according to the Basel terms, is expected to go even higher. Although HSBC refine to the investors that if the terms in Hong Kong is more relaxed requirements, that can cost less and develop more profit by making it the best use of its balance sheet. The loss of HSBCs head office in London, despite the fact that abused for months because of the raise in financial arrangements, would be a severe blow to the Coalition which, admitting some of its banker criticism is relying on a private-sector-led recovery. However, HSBC supported that it elects to stay in UK and told that an approaching change in its position was entirely hypothetical. Marketing environment of HSBC The most important intention of the report is to investigate the business environment of HSBC Holdings PLC. HSBC Holdings also is one of the market leaders in today’s banking world. HSBC head office it can be found at London’s Canary Wharf on the HSBC tower. HSBC stands for Hong Kong and Shanghai Banking Corporation, which was established by a man from Scotland, named Thomas Sutherland, in 1865. The report presents information about the company’s activities, financial performance and market environment. Going through few major topics will provide investors with reasonable overview. The first part of the main body will primarily focus on the Company’s Profile and Activities, afterwards the analysis of macro-environment and the micro-environment of the company, evidence of an audit of key competences within the company followed with the recommendations and conclusion. Macro-Environment Analysis PEST ANALYSIS POLITICAL Government is responsible for protecting the public interest. Political stability affects business decision. Consumer protection. Regulations of business activities. ECONOMIC Competitor activity. Competition for resources. Savings. Unemployment numbers. SOCIAL Work life balance. Trends in consumer behaviours. Leisure. Lifestyle. TECHNOLOGY Technological arrange is speeding up. Technology develops now products (internet). Improved communication. Internet business. POLITICAL ANALYSIS HSBC banking has been sheltered by the regulations and policies made by different governments in the countries where they are working. The company has been able to remain to the policies agreed by each government to make sure that the company will be able to accomplish business operation successfully and effectively. HSBC Company also formulates their own defence strategies besides any governmental restrictions and limitations. ECONOMIC ANALYSIS Being one of the world’s leading and completive businesses in conditions of banking and finance HSBC said to have a secure and successful economic strength. In spite of lots of dangers that they meet in many parts of the world, the management of HSBC make what they need to be able to go beyond such struggles and to have a better economic condition and create a shield against unemployment. SOCIAL ANALYSIS HSBC is being affected by the circumstances of the society in which they are in use. By the side of this HSBC tries harder to make sure that each society is given the same chances to take the benefit of the resources given by the organization. The company adhere to having good name and relations in the society that belong to secure that everything will be customary and under control. TECHNOLOGICAL ANALYSIS The urgent situation of information technology, internet and generally the improvement of technology effects how HSBC has been working in the past years. The company search for different systems and used internet to get to their costumer all over the world and also help them know the latest trends in the global business. Except from these, the company also uses special facilities which help then to advance their productions and operations and also make them to achieve their goal. Technological breakthroughs can create new industries which might prove a danger to presented organizations. To summarise PEST analysis looks at the business strategies to understand the environment that the company is working and also to take the advantages and benefits to minimize the threats and the dangers for the business. Micro-Environmental Analysis -Porter’s Five Forces Potential entrants HSBC has many threats from Tesco, Sainsbury’s and a large number of other markets consider to enter into banking industry as a result of high profits that the specific kind of industry offers. Large super-markets in UK seek to enter without considering that those threats sometimes breakdown organisations such as HSBC. Although, HSBC received several threats from the market, they were still able to create high standards for the competition. Strong branding images are used from HSBC, so the company will not result in loss of customers. Bargaining power of customers An organisation created a value which has affected the occupation from one of the two important forces customers’ power. The role of this force contains the customers concentration along with the size. In other words, HSBC managed their customers as a result of allowing the company to gain customer loyalty. The strategy that was used by HSBC allows them to have a chance becoming a world leader in banking industry. Threat of substitutes: Another significant threat that HSBC faces is that competitors provide new products and services. This threat gives the opportunity to the company to work hard as a result of being sustain to its position. HSBC’s strategy focuses on the four different customers’ sections. Bargaining power of suppliers: Customer power mirrors to supplier power. This force focus on two important points. The first one is the significant size and concentration of suppliers and the second one the differentiation in the materials being supplied. HSBC use the strategy of charging markets with different prices according to differences of the price of each buyer. Rivalry among current competitors: There have many rivals in the banking and financial sectors. HSBC used efficient strategies to ensure its leadership position in the market among rivalries. Moreover, due to the capabilities of other rival companies, HSBC develops strategic plans to confirm that they are permanently being the first choice of their customers in banking industries. Nowadays, as we cross the mountain of financial crisis, a number of banks went to liquidation . SWOT Analysis STRENGTHS International Finance. Record Profits. Listed in London. China. WEAKNESSES Poor Performance. Brand Name. OPPORTUNITIES Growth on emerging economies. Biggest Bank in Middle East. Low mortgages interest rates. THREATS Moving back to China. New Regulations. Fewer Revenues from the integration of financial markets. STRENGTHS International Finance Since HSBC is a global company itself is well qualified to advise other companies on aspects of international business. With offices around the world, for the international client HSBC often cannot be defeated in this area. HSBC knows how to succeed in Mergers and Acquisitions (M E) and the organic and the effective development. Record Profits Last year, HSBC experienced the most profits ever for a UK high street bank. HSBC have revealed their profits more than doubled in 2010 to ? 10 billion with every region in the black for the first time since 2006. Listed in London HSBC is listed primarily in London and Hong Kong stock exchanges, which saves the company a lot of grief in complying with new U. S. legislation Sarbanes-Oxley law. Many companies have chosen to list on foreign stock exchanges, except America, because of expensive new regulations. China HSBC has 140 years of experience in China. Since China is the place to be today for companies and banks, HSBC benefits for being so old Chinese company and accepted by the Chinese people. The best news for HSBC is that, like other companies grow in China, it does too. The reason this happens is that it wins new customers and new global opportunities with each passing day. The HSBC has the largest network of any foreign bank in China and deeply understands the Chinese market and the customer. In a world that is increasingly going the way of China, this is quite a boon to HSBC. WEAKNESSES Poor Performance There is a poor performance in the section of personal finance services. HSBC try to fix these problem years ago. But the problem is there every year. Brand Name While it is certainly a global company, HSBC came late in the game to decide to execute a comprehensive marketing strategy and take advantage of the global brand. Because he had created so many different banks in different countries at different times over a period of one hundred years, which set them up with different names Hong Kong Bank of Canada, the British Bank of the Middle East, etc. Not even all of these banks prior to 1998, bore the logo of HSBC. In 1998, they were all branded together, but the previous lack of branding and name changes can damage the HSBC brand recognition. Customers may have thought that HSBC was responsible local bank and did not realize that HSBC had already serving for decades. OPPORTUNITIES Growth on emerging economies Apart from the growing Chinese middle class Brazilians and Indians have begun to appear as consumer culture, and thus increases wasteful consumers. Some residents of those countries in the past does not even own a bank account, but companies such as HSBC is ready to move in and benefit from the growing middle class in these areas. In places like Argentina and Turkey, HSBC experienced pre-tax profits by 50% in the past years. This is where it grows more. Biggest Bank in the Middle East The other banks are removed from the Middle East. However, HSBC has been running regional activities at the local level and have been rewarded for his efforts with numerous awards and honours for the Middle East market. HSBC is a trusted name there, and the company benefited from new democracy in Iraq by establishing a presence in the country. HSBC is the largest international bank in the Middle East. Low Mortgages Interest Rates The low mortgage interest rate increases the revenues and market’s shares. HSBC has made some records on this. THREATS Moving Back to China The banking colossal HSBC has been most explicit threat yet that it might move its headquarters from London because of the narrowing regulatory noose. New Regulations The investors of HSBC have been warned that future profitability will be affected by the new global policies designed to make the sector of financial more secure, but smoothed the blow with the promise of increasing dividends. Marketing Mix Of HSBC Marketing: HSBC was known as one of the biggest banking and financial services organization in the global. It has more than 9,800 offices worldwide and employs over 253, 000 people in 85 countries in the world and nowadays, the competition of banking company is very demanding and challenging. Therefore, many different organizations should be used strategic management so that compete effectively and successfully in theirs. In order to competing with other organization successfully, HSBC was able to use many strategies such as Marketing Mix, SWOT Analysis, PESTLE Analysis, and Porters Five Forces Analysis. These strategies focus on four customer groups include Private Banking, Personal Financial Services, Commercial Banking, and Corporate Investment Banking and Markets, and these will help HSBC reach their organization goal. In Marketing Mix once the company is ready to choose business strategy, it has to begin planning the details of marketing mix or 4Ps (Kotler at el. 2008). The main aspect of Marketing Mix is product, price, place and promotion that the firm combine to produce the response it wants in the target of market segmentation. Product HSBC uses hexagon symbol which means one of the world leading brands for customer experience, corporate social responsibility and represents brand recognition. HSBC provide a full range of service, such as personal finance, commercial banking, corporate investment banking and markets, private banking, insurance, mortgage, credit cards and so on. Price In Price and Service Strategies, normally a low price will attract more customers, but HSBC did not focus on pricing strategy. They decided to use service strategy. For example, employee in HSBC serve customer with the best service. Place HSBC comprises around 9,800 offices in 85 countries especially Hong Kong, China, and UK. HSBC group moved its headquarters from Hong Kong to London. Also, HSBC provide the facility of â€Å"Internet Banking† where customers can access their account 24 hours per day and 7 days per week without going bank. Promotion Advertising is the best way to do promotion. HSBC also used many kind of advertising for their promotion, such as billboard, TVC, print ad, newspapers, spot radio and also website. In addition, HSBC sponsored with many company and exhibition, such as Jaguar, HSBC Women’s Champions. Segmenting, Target Markets and the behaviour of customers in segmenting of HSBC Marketing: The market segmentation can help the marketing manager to determine the best marketing mix for organizing and serving the unique segment. This process is dividing the markets into the segments for the potential customers and has the objective for improving the competitive position of the company which can serve its customer better customer service. Market Segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Generally, the segmentation strategy is the division of the defined market in the smaller groups for the potential users of the products and can exhibit significant and meaningful variables which can represent the increased and measurable opportunity for the products positioning or investing the resources within the organization and can raised the forecasted marketing achievement objectives in the entire organizational goals of the business. The information technology is considered to be one of the major tools for the functionality scale worldwide of the company. It has its own website and it also has the e-business for internet, interactive, PC internet, and the telephone banking. In order to achieve the company’s marketing objectives, the organization needs to develop its marketing strategy or the marketing program that is centre to the detailed specification of marketing mix and it also includes the internal control as well as the procedures for assuring of effectively implemented and part of this is the market segmentation whereas if this is properly controlled or implemented, then it will greatly contribute to the achievement of the overall goals and the marketing objectives of HSBC. Many of the analyst believed that most of the financial institutions rely mainly on the generic marketing strategies. For the past years, HSBC is known as having the strong brand which can maintain the string perception for the minds of the customers. This can take the time for establishing much resource in keeping be remembering by the other customers as the local banks as well as managing in transferring the brand equities to the corporate brands. The Market Segmentation is the centre for the strong development of marketing strategy which involves the identification of the customers’ perception, needs, expectation, and the buying behaviour in order for them to group homogeneously for the customers who can be satisfied as well as marketed to the similar manner. Therefore, there had been expectation that the one segment can differ from the another activity to the customers profile and to the buying behaviour which has the connection to the sales and marketing activity in establishing these customers which is an ample factor for having these knowledge. The market segmentation is not only to group the customers but to shrewd the certain segment for the development of the clear brands position which as part of the integral process of market segmentation. The company now can launch the marketing strategies which use the marketing segmentation for managing its growth for strategic outlook. This can be done by the deliberation of the revenue generation culture and maintaining the prudent risk or the market risk while investing further to the people. The company has focused on the customers’ needs as a main issue for their development and had been done by dividing the customers in their location and with respect to their culture. In this regard, the company had recognized that most of the customers want to have the long term relationship to the company, ambitious and confident, and has the high productivity and focused to the marketing. In the detailed telephone interview, the respondent noted that the market segmentation of the company for the products and services for the groups of different location worldwide are effective and most of the generated profits had been use in overseas subsidiaries. In this regard, the company can manage to capitalize the presence overseas as well as the local knowledge and the expertise so that they can bring the new customers for opening the new accounts as well as looking at the other services and products that offered by HSBC. The company also had been optimistic that most of the customers prefer HSBC for the long term experience and having the well trained staff added to the lower charges and to the broad range of the products. Lastly, this market segmentation is considered to be generic wherein it greatly depends on the region for the several subsidiaries of the location of HSBC and some of the strategies are put to good. In 2003, HSBC had invested huge amount for proprietary relationship to the customers and to their management system so that the customers are managed efficiently. Therefore, they handled greater customer care and process of financial requirements in order to generate the customers’ satisfaction. For example, In UK HSBC generated much customers contacts for more than one million and led to the expansion of the existing relationship while the internet goes to the heart of every customers and their convenience which is important channel to the customers. In this manner, the e banking of HSBC can be available for the 17 territories and countries worldwide. The commercial banking is one of the strengths of the company which includes the incorporated business as the partnership, sole traders, trading entities, and associations. In this area of business, the company main contacts to the customers are the network managers’ relationship which managed and established to the local branch level or the expansion of the commercial banking centres so that they can meet their future and existing customers into their international reach while the corporate and investment banking can prove that the company can give the competitive advantage which can provide services for 25,000 subsidiaries and 1,200 customers for more than 50 countries. Because product managers can understand customers needs, then the group is supporting the teams through investing into the increase automation for the software and to the risk management, to the intranet site, to the central support of relationship management and having the geographical knowledge. In line with the private banking, the relationship to the managers can operate on the cross border basis in order to serve requirements which specialize for the clients for the different sectors which are all in line to the differentiated approach of the group into the international private banking. Because of increasing the customer base for the company, it build services centre for every particular transactions. In order for the company to remain competitive, it had invested that it can introduce the company in the introduction of the supporting and functionality expansion. The company had compelled to the metric of high level which can provide the actionable data. In line with this, HSBC had surveyed 27,000 customers all over the 24 countries which consist of customers’ experience. The findings that presented by are higher cost-t-serve goes across the entire aspect of HSBC in the professional or personal experience. Upon the movement of the company in its segmentation to the other regions, its product and services had been aligned to the needs of the market segments as the needs to banking through information technology. Through this service, the design for the right distribution channel in reaching the every distinct group so that they can stay contact. This segmentation had been essential to every single business detail that runs the bank in recognizing its long term growth. Conclusion and Recommendation for improvements of HSBC: In conclusion we would like to state that HSBC Group is in constant search of further development and its key data of latest year’s financial performance proved that they are succeeding in their aims, as the company is showing increase in almost all aspects of its business. It has shown steady growth in total profits in all most important regions of operation. It has also achieved large earnings per share increase over the last five years. The company has recently made a successful growth in the Middle-East region and expects continuous growth in profits from that region. In Asia all business segments exceeded and also contributed to overall function of the HSBC Group. From our point of view, in a company that has reached such huge size and success, there is not much that can be improved, considering their financial performance. It is worth mentioning, that HSBC Group should give more attention to the rapidly developing internet banking system. The information presented in this report is enough to make the final decision and as far as we are concerned it is good and reliable company to invest in. It is a perfect long-term investment. HSBC Group has around 220. 000 shareholders in over 124 countries and this only adds to its reputation and proves its trustworthiness.

Theme Of Identity In House On Mango Street Essay Example For Students

Theme Of Identity In House On Mango Street Essay The story; themes; and implications for teaching from the House on Mango Street come from showing how today’s society has low expectations for those in the inner city. This book can be used to show what inner life is like and how these people are looked at and treated by others in society. Using this book in the classroom can be beneficial because many people have negative preconceptions of what life is really like as a minority. I know that I think of inner city schools and the students that attend them as underprivileged and don’t hold them to the same standards as I do others from smaller more suburban towns. Going to Milwaukee this semester has been a culture shock and I think that reading this book compliments are experiences doing our observation and participation. This story is about a young Spanish girl, Esperanza, who is growing up in the Latino section of Chicago. She is embarrassed of where she lives because of the poor conditions of her house, the mice that run freely around her, and the neighborhood she comes from. Her neighborhood is inner city living where the cops are looked at as the bad people in the neighborhood, homeless people sleep in the streets, and she has seen many other bad things including rape and abuse. Esperanza struggles to fit into her new home because she has moved so often. She can’t find and keep friends. Esperanza doesn’t want to fit though because all she can think about is getting out of there and having the white picket fence in the suburbs someday. She does not consider her house on Mango Street her home. It is more of a temporary dwelling until she can get out of there. She works hard at a young age to help her family with the money problems. The story is also about finding some good friends in her new home and her adventures with them.The most interesting themes, issues and characters are Esperanza and her dreams of getting out of the house on Mango Street. This book keeps you captured by te lling stories of how she wants to get out of the city and off Mango Street. They are all very interesting and this is what makes the book so fun to read. Making friends and keeping them is also an important issue in this young girls life because she moves so often.I think these things are interesting because I can relate to wanting to get out of where I was when I was growing up. I live in a small town and always dreamed of getting rich and being able to move far away and have the house of my dreams. I remember wishing and hoping that we would win the lottery one day and I could live the life of my dreams. No work or worries about what the future holds would be how I would live my life. No matter how bad it ever gets, nobody can ever take away your dreams. It is a great way to escape from your problems and at least for a little while you can live the life you’ve always wanted to live. I think that many people live through their dreams, especially those people who come from th e inner city. I think that is what helps them get through their lives in such horrid conditions. I also think that the search for good friends was interesting. I can remember when I moved away from my friends and had to start all over in a new town. It is scary when you don’t know anybody and have to try to make new friends. Many of your young childhood friends will stay with you for a lifetime. Today, I am still friends with many of my oldest friends. They have become like family. I want to say that this novel is a great way for people to see how somebody from a diverse population lives. It is a great book from the view of somebody living a completely different life than I have lived. I think it was very well written and is easy to read. This makes it a great teaching tool for children of younger age groups or college students as well. I read this entire book at one sitting because it kept my interest the entire time. I couldn’t wait to see what Esperanza went through next and I think students will appreciate a book like this. I know that I usually get bored reading, but this book was different. It makes you want to keep reading ahead. Having it in journal or diary form also made every chapter fresh and exciting. Each chapter was only two to three pages at most so the topics switched often which helped to keep my interest. This book would be good to use in the classroom because you could have different students read the chapters aloud to the class. A teacher could also get through this book in a relatively short period of time so the entire book could be read and discussed in a matter of a few class periods. The teacher could also assign chapters for the students to take home and read because there are so many of them and they are so short. The student would have no problem understanding and reporting to class on a chapter or two. I will want others to read it because of how short and easy it is to read. More importantly, I will want others to r ead it because it tells an important message. A message of what inner city life is like and how we are all just people trying to survive the best way we know how. Students should read this because having diversity in their lives will make them a better person. In my school we had one mulatto student and that was our diversity. We didn’t have classes on diversity and we didn’t read books to help us understand what life in the inner city might be like. I think that if we had read books like this in school it would have been easier to deal with people that are different because we would have had a better understanding of where they were coming from. This book is an accurate account of a Hispanic girls knowledge of growing up in the city and how she was treated. Every student should have some form of diversity and this is a good book to start with.This book will help me better understand the perspective of a child and her family from another culture because she gave detail ed accounts of what life was like for her. She talked about what it was like growing up with a name she did not like. Having two names, one in English and one is in Spanish, was a task in itself. She felt out of place like most young children do when trying to fit in with their peers. This story gave you a look into inner city life and everything that comes with it. I will read books such as this differently in the future now after reading The House on Mango Street. It is eye opening and after taking this class and others like it, I look at these books in a different light. This book seemed like an accurate portrayal of what life must have been like for this girl and I could tell I was emotionally into it. I could feel her pain even though I have not gone through these things first hand as she has. It was a sad story but I think it got the point across without saying â€Å"feel sorry for me because I live in the inner city.† This book can be used with students to show that pe ople from diverse populations are just like you and me. They just want to live a healthy and fulfilling life with friends and family. Most of them are trying to make a better life for themselves any way possible. This will help my students see others as equals and not as people of lesser value. I think it can also be used with inner city children to show that nobody is going to feel sorry for them and if they want a better life than they have to earn it themselves. Nobody is going to give them free hand outs all their lives and if they want something bad enough then they have to work for it. This book can be a powerful tool in teaching that to students. Bibliography: .u7c763038193897326b9aff5ae0c410d0 , .u7c763038193897326b9aff5ae0c410d0 .postImageUrl , .u7c763038193897326b9aff5ae0c410d0 .centered-text-area { min-height: 80px; position: relative; } .u7c763038193897326b9aff5ae0c410d0 , .u7c763038193897326b9aff5ae0c410d0:hover , .u7c763038193897326b9aff5ae0c410d0:visited , .u7c763038193897326b9aff5ae0c410d0:active { border:0!important; } .u7c763038193897326b9aff5ae0c410d0 .clearfix:after { content: ""; display: table; clear: both; } .u7c763038193897326b9aff5ae0c410d0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7c763038193897326b9aff5ae0c410d0:active , .u7c763038193897326b9aff5ae0c410d0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7c763038193897326b9aff5ae0c410d0 .centered-text-area { width: 100%; position: relative ; } .u7c763038193897326b9aff5ae0c410d0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7c763038193897326b9aff5ae0c410d0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7c763038193897326b9aff5ae0c410d0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7c763038193897326b9aff5ae0c410d0:hover .ctaButton { background-color: #34495E!important; } .u7c763038193897326b9aff5ae0c410d0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7c763038193897326b9aff5ae0c410d0 .u7c763038193897326b9aff5ae0c410d0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7c763038193897326b9aff5ae0c410d0:after { content: ""; display: block; clear: both; } READ: Hierarchy Of Needs Essay We will write a custom essay on Theme Of Identity In House On Mango Street specifically for you for only $16.38 $13.9/page Order now

Bon Jovi essays

Bon Jovi essays Bon Jovi is a popular pop/rock band. The band members are Jon Bon Jovi, Richard Sambora, David Bryan, and Tico Torres. The rock group, Bon Jovi, was formed in 1983.Over the years the rock group has won many awards. In 1987 they were awarded the American Music Award for the Best Pop/Rock Band, Duo or Group. Then in 1990 they won the Golden Globe Award for Best Song for their song, Blaze of Glory, from Young Guns II soundtrack. Many thought that Bon Jovi had passed its peak when the rock world was changed by the rise of alternative music, but the band overcame that musical climate problem and even became more popular. Some critics dismiss the band as lite metal and, more recently as a hair band; however, Bon Jovi has found true love with the ones who really count: radio, video, and the fans. The main reason the band has stayed popular over the years is due to their sincerity of feeling that comes through in their heartfelt lyrics and emotion-packed sound. The members of Bon Jovi Jon Bon Jovi is the lead singer for the band. Jon was born on March 2, 1962 in Perth Amboy, New Jersey. Jon Bon Jovis birth name was John Bongiovi. A record executive, Derek Shulman, with the record company Polygram changed John Bongiovis name to Jon Bon Jovi. Jons father is John Bongiovi, a hairdresser, and his mother is Carol Bongiovi. Jon has two brothers, Anthony and Matthew. He grew up in Sayreville, New Jersey. He was in the band, Raze, in the eighth grade. Then he attended Sayreville War Memorial High School. During his early teens he was hanging out at local clubs convincing people that one day he would be a rock star. Jon was influenced by rock stars like...

How Electric Motors and Generators Work

How Electric Motors and Generators Work Electric vehicles rely exclusively on electric motors for propulsion, and hybrids use electric motors to assist their internal combustion engines for locomotion. But thats not all. These very motors can be, and are, used to generate electricity (through the process of regenerative braking) for charging these vehicles onboard batteries. The most common question is: How can that be ... how does that work? Most folks understand that a motor is powered by electricity to do work- they see it every day in their household appliances (​washing machines, vacuum cleaners, food processors). But the idea that a motor can run backward, actually generating electricity rather than consuming it seems almost like magic. But once the relationship between magnets and electricity (electromagnetism) and the concept of conservation of energy is understood, the mystery disappears. Electromagnetism Motor power and electricity generation begin with the property of electromagnetism- the physical relationship between a magnet and electricity. An electromagnet is a device that acts like a magnet, but its magnetic force is manifested and controlled by electricity. When wire made of conducting material (copper, for example) moves through a magnetic field, current is created in the wire (a rudimentary generator). Conversely, when electricity is passed through a wire that is wound around an iron core, and this core is in the presence of a magnetic field, it will move and twist (a very basic motor). Motor/Generators Motor/generators are really one device that can run in two opposite modes. Contrary to what folks sometimes think, that does not mean that the two modes of the motor/generator run backward from each other (that as a motor the device turns in one direction and as a generator, it turns the opposite direction). The shaft always spins the same way. The change of direction is in the flow of electricity. As a motor, it consumes electricity (flows in) to make mechanical power, and as a generator, it consumes mechanical power to produce electricity (flows out). Electromechanical Rotation Electric motor/generators are generally one of two types, either AC (Alternating Current) or DC (Direct Current) and those designations are indicative of the type of electricity that they consume and generate. Without getting into too much detail and clouding the issue, this is the difference: AC current changes direction (alternates) as it flows through a circuit. DC currents flow  uni-directionally (stays the same) as it goes through a circuit. The type of current utilized is concerned mostly with the cost of the unit and its efficiency (An AC motor/generator is generally more expensive, but is also much more efficient). Suffice it to say that most hybrids and many larger all-electric vehicles use AC motor/generators- so that is the type well focus on in this explanation. An AC Motor/Generator Consists of 4 Main Parts: A shaft-mounted wire wound armature (rotor)A field of magnets that induce electrical energy stacked side-by-side in a housing (stator)Slip rings that carry the AC current to/from the armatureBrushes that contact the slip rings and transfer current to/from the electrical circuit The AC Generator in Action The armature is driven by a mechanical source of power (for example, in commercial electric power production it would be a steam turbine). As this wound rotor spins, its wire coil passes over the permanent magnets in the stator and an electric current is created in the wires of the armature. But because each individual loop in the coil passes first the north pole then the south pole of each magnet sequentially as it rotates on its axis, the induced current continually, and rapidly, changes direction. Each change of direction is called a cycle, and it is measured in cycles-per-second or hertz (Hz). In the United States, the cycle rate is 60 Hz (60 times per second), while in most other developed parts of the world it is 50 Hz. Individual slip rings are fitted to each of the two ends of the rotors wire loop to provide a path for the current to leave the armature. Brushes (which are actually carbon contacts) ride against the slip rings and complete the path for the current into the circuit to which the generator is attached. The AC Motor in Action Motor action (supplying mechanical power) is, in essence, the reverse of generator action. Instead of spinning the armature to make electricity, current is fed by a circuit, through the brushes and slip rings and into the armature. This current flowing through the coil wound rotor (armature) turns it into an electromagnet. The permanent magnets in the stator repel this electromagnetic force causing the armature to spin. As long as electricity flows through the circuit, the motor will run.

Globalization, Education, and Cultural Identity Assignment

Globalization, Education, and Cultural Identity - Assignment Example As the essay declares in recent decades, the push towards globalization had been unrelenting. Seen mainly as a means by which countries could improve its competitiveness in the global market for goods and services, nations of the world embarked on an all-out race to adopt the international (read: Western) manner of speaking, dressing, and acquiring a taste for music on the MTV, products sold on eBay, or movie stars on HBO. Children are especially vulnerable, because their minds are much like a blank book for anyone to write in, so unguarded are they in discerning right from wrong. It is therefore a valid concern for policy makers to determine whether educational stress on globalization benefits a country economically at the expense of its unique cultural heritage. Answering this would provide direction for institutionalized education on how to deal with unfolding developments in this area. As the paper discusses Christoph Wulf, professor of general and comparative educational sciences in Freie University in Germany, outlined some crucial points in the transmission and learning of intangible heritage. Focusing, for example, on the cultural element of rituals and practices, Wulf is of the view that what makes rituals and other practices socially and culturally effective is the performative character of the body. Rituals are valuable social functions. They help to organize the transition from one social status to another, at socially and existentially central moments such as marriage, birth and death.

Should higher education be free Research Paper Example | Topics and Well Written Essays - 500 words

Should higher education be free - Research Paper Example It is not right from an ethical perspective to retrieve the money from the general taxpayers for the higher education of all students irrespective of their ability to afford. â€Å"In a period when the state cannot afford to keep police on the streets, the NHS functioning, and our armed forces properly equipped, it is right and proper that undergraduates should be asked to pay for some of the costs of their higher education to ensure that government money is spent fairly† (Holden). Considering the benefits students gain from the degree, it is ethically justified to make the students bear the cost of education. The extent to which students should be required to bear the cost of education is debatable, yet it is very dutiful of the students to give their input for something they would get output from in the future. There are numerous challenges that surface if the students are required to bear the cost of their higher education. There are a lot of students who are quite capable in the studies, but cannot afford any cost of education. For such students, the access to higher education should be based on the students’ tendency to achieve rather than their tendency to pay because â€Å"[i]t is the poor and middle class who are unable to afford the very thing that enables their children to seek a better life† (Peters). Government should provide the funds to the colleges but only for the education of the students who are capable but not in the position to afford the expenses. Supporters of the free higher education consider it the only fair means of advancing the academic career of the individuals since free education opens the gates to high education for all. However, if the higher education is made free for the capable yet poor students and not for the rest, the objective of making the higher education attainable for all is achieved. â€Å"From each according to his ability, to each

The History of Chocolate Essay Example for Free

The History of Chocolate Essay Do you like chocolate? Who doesn’t like chocolate? Chocolate is a favorite food of many people, but only few people know about the history of chocolate. That is why I am going to ask you to explore the history of chocolate by reading this essay. The history of chocolate begins with a plant whose scientific name is theobroma cacao which means â€Å"food of the gods†. According to the historians, the Mayan in Central America is the first who learned to plant the cacao plants around 2. 000 years ago. The Maya took the cacao trees from the rainforests and plant them around home. They cooked the cacao seeds then crushed them into a soft paste. They mixed the paste with water and flavorful spices to make an unsweetened chocolate drink. Cacao and chocolate were an important part of Maya culture. There are many images of cacao plants found on Maya buildings and art objects. Royal families drank chocolate at ceremonies. Even poor families of Mayan could enjoy the chocolate drink once in a while. Historians tell us that cacao seeds also used in marriage ceremonies as the sign of the union between a husband and wife. The Aztec culture in Mexico also valued chocolate. Unfortunately, cacao plants could not grow in the land where the Aztec lived, so they traded to get cacao plants. They even used cacao seeds as money to pay taxes. Only the very wealthy people of Aztec that could afford to enjoy chocolate drink because cacao was very valuable. The Aztec authority, Montezuma, believed that they had to drink 50 cups of chocolate drink every day. Some experts believe that the word â€Å"chocolate† came from the Aztec word â€Å"xocolatl†, which means â€Å"bitter water† in the Nahuatl language. It was spelled variously as â€Å"chocalatall†, â€Å"jocolatte†, â€Å"jacolatte† and â€Å"chockelet†. Others believe the word â€Å"chocolate† was formed by combining the words of Mayan and Nahuatl. When the explorer Christopher Columbus did his fourth trip to Central America in 1502, he encountered a great Mayan trading canoe on the island of Guanaja, Honduras, carrying a cargo of cocoa seeds. Then Christopher Columbus brought cacao seeds to Spain. He presented the King and Queen of Spain with the cacao seeds, but Ferdinand and Isabella saw no worth in them. It was Hernando Cortez, a Spanish, who understood that chocolate which was made from cacao seeds, was valuable and could be commercialized. In 1519, Cortez arrived in Mexico. He believed that chocolate drink would be popular with Spaniards. Then, chocolate became very popular in Spain, so they needed to supply more cacao seeds. When the Spanish soldiers defeated with the Aztec empire in 1527 or 1528, the Spanish soldiers won the war, so they were able to seize the supplies of cacao, equipments and recipes from the Aztec to bring them home. Later, Spain began planting the cacao seeds in its colonies in order to supply the large demand for chocolate. Before, chocolate drink was made unsweetened, and it was Spanish court of King Charles V and the wealthy people in Spain who became the first people that enjoyed chocolate drink in sweetened version. It was greeted with excitement. At first, monks, hidden away in Spanish monasteries, are appointed as the processors of cocoa seeds to keep chocolate a secret for nearly another century. Hernando Cortez built a cocoa plantation to â€Å"grow money† in the name of Spain, beginning a Spanish cocoa monopoly that lasted two centuries. It made a profitable industry for Spain, which planted cocoa trees in its overseas colonies. In 1585, the first official shipments of cocoa seeds began arriving in Seville from Vera Cruz, Mexico. Later, the popularity of the chocolate drink spread throughout Europe. The English, French, and Dutch began to plant cacao trees in their own lands. Until the 18th century, none but the rich and noble people could afford to drink chocolate. During the period known as the Industrial Revolution, new technologies helped to produce chocolate in less cost. After the Industrial Revolution, not only wealthy people, but also mediocre people, even poor people can enjoy the sweetness of â€Å"food of the gods†, chocolate. Farmers grow cacao trees in many countries in Africa, Central and South America. The trees grow in shady areas of rainforests near the Earth’s equator, but these trees can be difficult to grow. They require the exact amount of water, warmth, soil, and protection. After about five years, cacao trees start producing large fruits called â€Å"pods†, which grow near the trunk of the trees. The seeds inside the pods are harvested to make chocolate. Growing cacao is very hard work for farmers. They sell their harvest on futures market. This means that the economical condition outside of the control can affect the amount of money that they will earn. Today, chocolate industry officials, activists, and scientists are working with farmers. They are trying to make sure that cacao can be grown in a way that is fair for farmers and safe for the environment. To become chocolate, cacao seeds go through a long production process in factory. Workers must sort, clean and cook the seeds. Then they break off the covering of the seeds so that only the inside fruit (nibs) remain. Workers crush the nibs into the a soft substance called chocolate liquor. This gets separated into cacao solids and a fat called cacao butter. Chocolate makers of different chocolate factories have their own special recipes in combining the chocolate liquor with exact amount of sugar, milk and cocoa fat. The finely crush this crumb mixture, so it becomes smooth. Then the smooth mixture goes through two more processes before it is shaped into a mold form. Pour the smooth mixture into molds or a large pan that then the chocolate can be cut into small bars. Let the chocolate cool and harden in a room temperature or in a fridge covered by foil. Then the chocolate can be packed and sold. That is the chocolate that a modern people consume.

Support of the Arts :: essays papers

Support of the Arts Researchers DiMaggio and Pettit (1999), report that the National Endowment for the Arts (NEA) has had trouble keeping support from the U.S. Congress. The House of Representatives has voted against the NEA, however, the Senate was still in favor of supporting it. The NEA has also been given a lot of trouble from Christian conservatives and Republicans who are highly against the NEA and working hard to end their federal support. Attitudes Toward the Arts DiMaggio and Pettit (1999) conducted a study by getting numerous people to complete different surveys, all having to do with support for the arts. The results were reported as fairly positive overall for attitudes toward art. There is a general agreement that the arts are beneficial and public funding for them is supported. However, there are significant differences between the opinions of people from differing backgrounds. Women are more supportive than men, younger people are more supportive than elder, African Americans are more supportive than whites, and people with more education or higher incomes are also more supportive than the less educated/lower income portion of the population (DiMaggio & Pettit, 1999). Overall, the researchers feel that examination conducted through surveys is very useful and necessary. From their survey results, they concluded that the arts have a respectable amount of support. James MacKenzie (1998) wrote a paper arguing that the arts are necessary for the full development of an individual and also to maintain culture. While some do feel that the arts are unnecessary, others still feel very strongly that without the arts, we as a society are basically committing ourselves to cultural suicide. The supporters of this theory believe that â€Å"the Arts are inherent to the existence of every soul† (MacKenzie, 1998). The fact that so many people believe this makes a strong argument for the support of the arts and fine arts education. That would clearly be beneficial to anyone in the field of art, whether teaching or creating. The article on DiMaggio and Pettit’s review (1999) and MacKenzie’s paper (1998), along with others included in this paper, contain findings that could be useful to argue that the arts are well supported and highly thought of. Therefore, the arts should be included in school curriculums and for after school clubs/activities. Attitudes Toward the Support of Art Education In his book, Schwartz (2000) argues that â€Å"art should be subsidized because it brings important educational benefits† (p.

Coca Cola Market Plan and Market Research Essay

In the role of marketing consultant, I am presenting a marketing plan and a marketing research brief for Coca-Cola, a leader in the soft-drinks industry. Introduction Marketing is definitely one of the major factors that contribute towards the success of any business. Especially in today’s growing competitive economy it is essential that correct marketing is executed so as to survive and grow in the globalized world. This academic report is intended to provide a detailed analysis of the marketing plan of Coca-Cola Company. The external environment is analyzed to demonstrate the threats that it imposes. It will also help to understand the monitoring system to be able to deter these threats. The analysis is made on the internal capabilities of the company as well. Within these analyses, the objectives of the company have been discussed. A reflection has been done on the marketing strategies undertaken by the company. Amidst all these, possible implementation, control and monitoring system have been highlighted. The marketing plan is followed by a marketing research to identify the area of opportunities. Several resources have been studied to put together the plan and the research. These resources are mentioned at the end of the report. Coca-Cola Coca-Cola was invented way back in the year 1886 by Dr. John Pemberton. He was a pharmacist in Atlanta in Georgia. The formula of Coca-Cola was fabricated by him in the backyard of his house in a three legged pot made up of brass (History of Coca-Cola). The intention at this point was to make a tonic for headache which turned out to be so tasty and refreshing that it gained orders due to this reason. The name Coca-Cola was pronounced by Frank Robinson, who was partner of Pemberton as well as a bookkeeper. He penned the words â€Å"Coca-Cola† in a script which is represented as a flow. This is how the name appears today on the brand and is famous overall. At that time, the average sale in a day was nine drinks. In the entire year, the sale was 25 gallons of the syrup. With the passage of time, when Pemberton started to lose health, he decided and sold off the company to Asa Candler for a consolidated price of $2,300 in 1891. The first time that Coca-Cola was bottled was in 1894, by the owner of the Biedenharn Candy Company, Joseph Biedenharn. With the increased fame of the brand, there were fake imitators that entered in the market. To avoid confusion, the currently famous contour bottle was designed by the Root Glass Company of Terre Haute, Indiana. By the year 1919, the product of the company was spread to all the states and the territories. In the same year, the company was bought by a group including Ernest Woodruff for $25 million. Robert Woodruff’s (eldest son of Ernest Woodruff) leadership for more than six decades made Coca-Cola a big success all over the world. On May 15, 1950, Coca-Cola was the foremost consumer product to appear on the issue of Time magazine. Robert Goizueta became President of the company in 1981. Soon, he was recognized as one of the most successful leaders worldwide.   The Company introduced â€Å"New Coke† in 1985 and later brought up Coke II. This was unable to get the public’s favor and the people demanded their own previous coke back.   Visualizing and passing through all ups and downs, today, Coca-Cola is available in 200 countries over the world and the trademark â€Å"Coca-Cola† is represented in about eighty languages (The History of Coca-Cola). Objectives of the Company The objective of the company is to utilize its assets— its brand, the financial strength of the company, excellent distribution system, worldwide reach, and last but not the least a strong sense of commitment by the team that manages and executes work all across the world—to attain long-term growth that persists and is maintained (Coca-Cola Company, 2010). The vision that the company has for sustainable growth are explained as under: Profit – It works towards being able to provide maximum return to the shareholders of the company. The strategies are framed keeping this objective in mind. People – The workplace should be where people are motivated to work better. Coca-Cola provides a good work environment for the workers to be happy while working. Portfolio – The Company aims to provide the beverage portfolio to the people that are able to satisfy the desires of the people. The marketing research done by the company before the final product, this factor is kept to be checked in the initial phase. Partners – Coca-Cola aims at maintaining a loyal relation with the partners and till date there is demonstrated a good relationship with all. Planet – The Company has an objective to do something different. This is represented by the fact that new types of beverages are introduced by the company to be different from the competitors and provide variety to the people. Productivity – It aims at maintaining to be effective and fast paced company (Coca Cola’s mission, vision and values, 2010). This has been at the core of every action by Coca-Cola as it has an effective space today in the global market. Marketing Plan While a marketing plan is drafted or studied, it required thorough examination and in depth research. Market Segmentation Coca Cola is one of the successful companies in the context of market segmentation as well. Demographic Segmentation – This segmentation is on the basis of age, gender, income and family size of the consumers. It has introduced various flavors for small children group. After a research when the company discovered that the Light Cola was considered as feminine drink by many, it introduced Coke Zero that aims at male consumer group who are health conscious. Different packing has different cost and targets to meet all the income groups. There is economy packs introduced which targets consumers as per the family size. Geographical Segmentation – Due to different climatic conditions and regional differences, Coca Cola varies the taste of the product as per the people of that particular country.   Psychographic Segmentation – The advertisements done by Coca Cola are the best examples to express how the company segments the market as per the interests, attitudes and values of the consumers. Whenever a famous event takes place, the company introduces an ad in context of the event so that it touches the heart of the people. Still, the primary market segmentation that is measurable, accessible and whose response can be noticed and worked upon is the segmentation on the basis of Demographic Segmentation. Coca Cola focuses most on youngsters between the ages of 13 to 25 Marketing Strategies Current Market Strategy Coca – Cola undertakes the segmented marketing strategy by marketing its products to different segments by separate offerings to them. This is called the differentiated marketing strategy.   Coca-Cola is quite popular in the younger group and hence most of its advertisements and campaigns are undertaken keeping in view the younger generation. An appropriate example for this will be that it has put vending machines in the schools and they have announced officially that they will be continuing to target the market. Another example is the â€Å"diet coke† that caters to the need of specific people. The basic product, Coca Cola Soda is targeted to the entire market as a whole. The market strategy thus put to effect by the company is targeting all the possible domains and providing them with soda that meets their demand. This differentiated marketing strategy has provided Coca-Cola with a stand in all the possible markets. Life Cycle of the Product It has been a number of years that Coca Cola has introduced the drink in the market. As we can understand from the history, Coke has attained a stupendous response from the people and their likeness, which has contributed towards the growth of the product. Once the product has been introduces and placed well in the market, comes the maturity stage. And as per the in-depth analysis, Coca-Cola stands at this stage in the product life cycle. At this stage there is a rapid growth in the sales of the product and later starts settling down. To be able to survive at such a phase, it is important to differentiate the product from the competitor’s product. This has been persistently followed by Coca-Cola and as can be seen, has been done very well. Since the sales begin to settle at a particular point, it is essential to give a differentiation to your product. Branding Strategy Coca-Cola is a famous international brand. The company has been working effectively and actively on maintaining its brand equity for quite some time now and has been able to achieve a well know brand equity and attained brand loyalty. Coca-Cola provides a lot of varieties to the people in the range of soda. These varieties cater to the needs of all the market segments. The brand is excellently symbolized in the packaging. This makes it easy for the people to recognize the product. The red color that is implemented is quite eye-catchy and attracts the entire market domain including the primary market of youngsters in the age group of 13 to 25. The contour bottles as well as cans are designed in such a way that the product from Coca-Cola can be easily ascertained. The brand equity by Coca – Cola has been created through rigorous campaigns undertaken and extraordinary advertisements designed for promotional purposes. It is after a lot of effort that Coca-Cola soda has attained this brand equity. The branding strategy implemented by Coca-Cola Company has been quite effective in being able to gain a major market share. There are several kinds of brand strategy that can be implemented for the creation of brand equity. Some of these are – Private brand strategy, Family brand strategy, Manufacturer’s brand strategy and Hybrid brand strategy. Coca Cola has made the use of the Individual brand strategy. This can be explained as major products of Coca Cola are provided with their own brand names. For example, Sprite, Fanta, etc. may be represented and publicized as separate lines; the domain remains the same – Coca Cola. Coca-Cola has introduced new products from time to time. Here is a marketing research brief to demonstrate how Coca-Cola expanded with large range of products. Marketing Research Brief Marketing research is as important as the marketing itself. It is essential that we are aware of the current market and the actions and plans of our competitors so that the framing and implementation of the marketing strategies move in the correct direction. The development of the marketing strategy depends a lot on the marketing research. The plan can only be drafted after there is sufficient information regarding the market.   The implementation of the strategy is dependent on the market research again as before the implementation it is important to know how the draft has to be implemented well to achieve the desired results. Evaluation is a comparison of the achieved result and the expected result. Since, it has to be done on the marketing strategy this has its dependence on market research. There are many opportunities identified for Coca-Cola in the marketing research. These are all derived from the major one is the partnership of Coca-Cola with International Olympic Committee (IOC). Coca-Cola has been a known name so far. Analyzing the responses and current situation, the major challenge faced by the company’s soda pertains to the health issues and concerns. I believe that it is required to revisit the entire make of the soda and check it for any harmful products that can be taken off from the making. Also, there can be some additional nutritional or healthy attributes added to the drink. But all this will be required to be done with the taste of the soda not changing or changing negligibly. A subsidiary of Coca Cola in Britain took a decision of expanding without acquisition of new companies but by itself. This time, the company chose on implementing an internal strategy of marketing to develop new product (A., 2012). Five stages of marketing research will be required to be implemented to develop the new product and float it successfully in the market. Identification of the Opportunity – Understand the concept behind the need of the change and pen down the ideal product Exploring the Solution – Surveys, focus groups and interviews can be conducted to understand the expectations from the upcoming product by the public. Measuring the Effectiveness – It needs to be gauged that if the new product will be effective enough so as to gain the targeted share in the market. Testing the Market – It is quits a costly affair to launch a new product. The internal and external capabilities of the company assist in being able to do so effectively. Track Market performance – After the launch of the new product, the performance needs to be checked and evaluated against the target. External Environment of Coca-Cola We shall conduct PESTLE analysis to understand the external environment of Coca-Cola. This is important because all of the factors are inter-related. If there is a political decision that is taken, it would impact the economic situation of the country and thus the environment (Monitoring system of coca-cola) The first factor is the Political analysis. It inspects the present and prospective political influences. These include the influence of the tax laws, reforms by the government, tariffs and restrictions in trade. Guardian report of August 7, 2006, advises that there was a ban laid on the sale of coke, in some states of India, in the government offices and the institutes pertaining to education. This led to the company being destitute of prospective market of around 30 million. The next is the economic analysis. This analyzes the impact by local, countywide and worldwide. If we look at this side, outside the United States, there is increased sale of beverage without alcohol. This means that all these countries will ensure stability and growth for the company. In the sociological analysis, the analysis catered to the affects to the company with the changes in the attitude and lifestyle of people. This will mean that the target market of the young crowd will keep influencing the strategies of the company. Technology is another significant analysis where it is evaluated that how the company is affected and influenced by the changing technology. Cherry coke was introduced in 1985; this was a result of the technological advancement. The impact that the legislation has on the company is examined through the legal analysis. All the inventions and the developments of the product have to go through proper patent procedure. This is done by the company and like any other sector; it is required to meet the legal requirements. Lastly, the environmental analysis is conducted which ascertains the issues. All the facilities of the company are consistently monitored and checked so as to meet the guidelines set by the government (tabishnehal) It is discovered that the company takes due care in keeping a check and monitoring the external environment so as to keep up with the standards and avoid any prospective threats. Internal Capabilities The analysis of internal capabilities assists in formulating better strategies. Once the internal analysis is done, the company is aware of the resources that are available and are under its control (PremiumWritingService.com) The increase in the revenue of the company as compared with that in 2009 was $6.48 billion in 2010. The total of the capital of Coca-Cola at that time was announced to be $72.929 billion. The company possesses various resources for it to sustain and grow as a leader in the production of soft drinks. We shall review these capabilities in terms of tangible and intangible resources (PremiumWritingService.com). While analyzing the tangible resources, we shall cover the financial, human and physical resources of the company that contributes towards its success. The physical resources comprise of the equipments, infrastructure and the land and buildings. It has the set up units in all the states and regions. Because these are self-owned, it keeps the cost of production low. The financial position of Coca-Cola is not hidden from anyone. It is amongst the largest companies and has a strong financial set up. It is thus easy for it to execute new ventures and innovations because the cost, if productive, is not a restriction. There is highly motivational work environment and thus the staff of the company. The company has worked towards the improvement of its workers through lot of trainings. The workers are therefore able to deliver quality and timely work. The other aspect to look at the internal capabilities is the intangible resources of the company. These comprise of the goodwill, intellectual property and the technology advancement. The company has always had an edge over others through the technological expertise that it holds. It has helped the company to be able to introduce new products in the market which today are quite successful such as flavored drinks. Once these products are discovered, they are patented by Coca-Cola and hence the company enjoys full right over the production of these drinks. The goodwill of the company is stupendous and gives an upper edge to it over any other company. Differentiation There have been lots of changes demonstrated by marketing mix of Coca – Cola.   Product – The Company has almost 3300 products with a range of variety.   Price – The price of the products vary as per the geographical location and the market. Due to variety of products, most of the products have different pricing strategy. Place – It is supplied in most of the parts of the world and is liked by all. It has a planned and effective network of distribution. Promotion – There are many strategies pertaining to promotion and advertisement by Coca-Cola. The marketing mix is floated keeping in view the differentiation as per the product, service, channel, people and image. For the primary target market, the product differentiation is done by keeping in mind the kind of soda that will be liked by this sector. The Service differentiation is as per the needs and requirements of the young crowd which has to be prompt. The images used in the products that are most used by the youngsters are meant to be attractive and eye-catching Positioning By positioning it is meant the process of forming and embedding the image that the product has made in the mind of the customers as compared to the products of the competitors. Many companies make soft drinks these days. Although other companies may try to compete at the level of Coca-Cola, they will be unable to match the level of Coca Cola. Positioning assists in making the customers understand the unique value and image of the product, as compared with the products of the competitors. Coca Cola has plans in place to form such positions that will provide it with a lot of advantage pertaining to its different target markets. The positioning of Coca Cola has been based on the procedure of positioning through direct comparison and it has been able to position its products to be able to place towards benefit of its target market. Most of the people in general, form an image of a product through putting a comparison with some another product. This is quite evident in the well known professional was between Coca-Cola and Pepsi in all the product domains. Supply Chain The supply chain of Coca-Cola Company includes the company itself and nearly 300 bottling partners over the world. These bottling partners are not under direct control and supervision of the company. The entire supply system of Coca-Cola runs through mode of various local and national channels. The company is responsible for manufacturing and selling the concentrates of Coca-Cola, the beverage base of the drink and also the syrup to the bottling operators. It still is the owner of the brand and has the responsibility and accountability for brand marketing initiatives for the consumers. These bottling partners then are involved in manufacturing, packaging, merchandising and distributing the ultimate beverages to the wholesale and retail customers and also to the other vending partners. All of these further sell the products to final consumers. All of the bottling partners of Coca-Cola work in direct contact with the customers. These customers here refer to the amusement parks, convenience stores, grocery stores, street vendors, restaurants and movie theaters. These also help the Company to be able to execute many of the localized strategies which are planned and prepared in partnership with the bottling partners. Market Share In the year 2011, Coca Cola possessed a market share of around 42% as against the 30% of Pepsi’s market share. With the launch of Diet Coke, Coca Cola was able to expand more and augment its earning and profit levels. Monitoring and Controls Monitoring and controlling mechanism permits the companies to be able to check if there exists a variance when the actual budget is compared with the projected budget. This is essential to be executed because it helps in advising and suggesting important and necessary actions to meet the set marketing objectives. There are three tools that have been implemented to assess the performance of the market plan put in place: * Sales Analysis In this sales analysis, the total sales affected is broken down to precisely explain the sales in each segment. This will help in identifying the strengths and weaknesses of the plan in the small sections. The sellers of products of Coca Cola range from chief retail supermarkets to quite small stores at the corner of the street. * Market Share Analysis In this Market share analysis, the business sales of Coca Cola will be compared with the sales affected by its major competitors. Currently, Coca Cola is going through lot of changes and hence aims to regain the similar control and old of the market as it used to have previously. * Marketing Profitability Analysis The Marketing Profitability Analysis checks the cost involved and expended in marketing. Majorly, three ratios are put to use to be able to monitor and control the marketing profitability; they include market research to sales ratio, the advertising to sales ratio and the last one being sales representatives to sales ratio. From the result of these ratios, Coca Cola can determine and gauge any of the emerging trends which may not be welcomed. These can be any variation such as the requirement of a different product altogether. When we compare these ratio results with the actual results it provides the company with an idea on when change should be brought. Recommendation After the research, there are a few recommendations proposed. These include: Coca-Cola has been a known name so far. Analyzing the responses and current situation, the major challenge faced by the company’s soda pertains to the health issues and concerns. I believe that it is required to revisit the entire make of the soda and check it for any harmful products that can be taken off from the making. Also, there can be some additional nutritional or healthy attributes added to the drink. But all this will be required to be done with the taste of the soda not changing or changing negligibly.   Coca Cola needs to consider a number of issues relating to the physical distribution of its soft drink products. A distinctive promotion and communication strategy can be incorporated. Since the value proposition of the company is â€Å"uniqueness† of soda, there should be communication done to demonstrate the distinct features. I believe this will give a sense of confidence to the consumers that they are able to attain what has been promised to them. Conclusion After conducting research and framing the academic report, we have been able to understand the various strategies implemented and the areas of improvement for Coca-Cola. There are some opportunities as well identified which can be worked upon to gain a wider market. The entire research assisted in gaining knowledge and understanding the concept of marketing better. Also, it helped to understand the overall soft-drinks industry – its strengths and weaknesses as well. References A., E. (2012, 09 04). 5 Tips for Developing Product Ranges Through Smart Market Research. Retrieved 01 31, 2013, from www.instant.ly: http://www.instant.ly/blog/2012/09/5-tips-for-developing-product-ranges-through-smart-market-research/ Coca Cola’s mission, vision and values. (2010). Retrieved 01 31, 2013, from ww.coca-cola.co.uk: http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html Coca-Cola Company. (2010, 02 26). Retrieved 01 31, 2013, from www.wikinvest.com: http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Objective History of Coca-Cola. (n.d.). Retrieved 01 31, 2013, from www.coca-cola.co.uk: http://www.coca-cola.co.uk/about-us/history-of-coca-cola-company.html Monitoring system of coca-cola. (n.d.). Retrieved 01 31, 2013, from

Using Mixed Method: Both Qualitative & Quantitative Research

BackgroundOnce upon a time there was a successful line of convenience stores. We'll call this group of stores â€Å"QuickStop†. At some point a staff-member realised that QuickStop seemed to be patronised by many more men than women. This was passed along to the management team and they asked the store tellers to informally keep track of the proportions of men to women who came into their stores. It turned out that the theory seemed to hold true, and in fact far more men patronized QuickStop than did women.This information was passed along to the other managers at other QuickStop stores and they found the same trend. This received some higher level management attention and they began to wonder why this was occurring. Eventually management made the decision that this was too large a group of potential customers to lose, and a decision was eventually made to study this phenomenon and to understand why it was taking place, and if anything could be done about it.Research Objective A research project was designed to understand how women felt about shopping at QuickStop stores and why. It was decided that this research should be qualitative and the specific methodology would be In-depth-Interviews (this is research with one professional interviewer and one respondent at a time – in this case the decision was made because there were suspicions that there could be sensitive issues that wouldn't be discussed as candidly in a group setting).Qualitative ResearchAbout two dozen current or potential female customers were paid to come into a research facility to discuss the use of convenience stores in general, and later in the interviews the discussion was directed specifically to QuickStop convenience stores, in particular. The results were very surprising to the management team. The major qualitative findings included  the following:i. Women viewed convenience stores to be primarily designed for men, with little or no consideration for women,ii. The bathroo ms at convenience stores were believed to be the dirtiest that could be found in a city – â€Å"gross† was the most common description – and that perception permeated everything that women felt about convenience stores in generaliii. QuickStop was seen as one of the worst of convenience stores â€Å"kind of the place for a man to buy gas, get a six-pack of cheap beer and cigarettes, but not the kind of place I want to go†.Quantitative ResearchOnce the management team had an understanding of what issues they faced with female customers, they felt that they needed to understand how broadly these beliefs were held. Now they needed to get some hard numbers, and that meant that they needed to conduct quantitative market research. The research objective for this phase of research were:i. Understand how female customers of QuickStop differ from those that don't regularly visit these stores.ii. Understand whether or not a renovation of QuickStop could entice each group to visit more frequently (or at all depending on whether the respondent currently avoided QuickStop entirely).For the quantitative phase of research they decided to conduct 250 telephone interviews with a combination of female respondents. The requirements to participate in this phase of research were that: half of the respondents stated that they had used QuickStop at least five times in the last year, and the other half admitted to intentionally avoiding QuickStop altogether, although they did use other brands of convenience stores. The major results  from the quantitative phase indicated that:a. Over 76% of all female QuickStop customers were women under 30 years old, without children, while women with children and with higher incomes were 5 times less likely to shop at QuickStopb. The good news was that of the women who didn't currently use QuickStop, 64% said that if these stores were to update their color schemes, clean up their bathrooms and update their health and f eminine products that they would be willing to try QuickStop again.The two phases of research (qualitative + quantitative) gave the QuickStop management team a very good understanding of where they currently stood with female customers and why. Their quantitative research also indicated that those women who were not currently using their stores would â€Å"forgive† them if they changed their ways. Their decision now was to decide if gaining more middle-aged women as customers was worth the cost of updating their stores and spending more money to keep them clean and neat, and better stocked with the types of products that middle-aged women with children needed.Research note: in general when conducting two phases of research (in this case qualitative and quantitative market research) it's most often the case that the first phase (qualitative research) is conducted first as a â€Å"lead-in†. Qualitative research tends to help the management team understand the underlying issues, and the second phase (quantitative in this case) helps to understand how pervasive/wide spread these feelings/attitudes are among a certain target audience.

Stopping by Woods on a Snowy Evening by Robert Frost Essay Example

Stopping by Woods on a Snowy Evening by Robert Frost Essay Example Stopping by Woods on a Snowy Evening by Robert Frost Paper Stopping by Woods on a Snowy Evening by Robert Frost Paper Essay Topic: Poetry sound repeated within words where vowel sounds are repeated define assonance sound repeated where identical or similar consonant sounds are repeated at the end or within a line define consonance repetition recurrence of sounds, words, phrases, lines, or stanzas in a speech or piece of writing; increases the feeling of unity in a poem or song, called a refrain imagery language that emphasizes sensory impressions to help the reader of a literary work see, feel, hear, small and taste the scenes described in the work wants to look around why does the speaker stop in the woods? unsure of why theyre stopping why does the horse shake its bells? the village in the poem, what are the woods contrasted with? reminds the readers of his destination why does the poet repeat the last lines of the poem? AABA BBCB CCDC DDDD what is the rhyme scheme of the poem? sound besides sight imagery, what sense do lines 9-12 appeal to? reflective what is the overall tone of the poem? examples of consonance and assonance sounds sweet, he harness, bells gives, whose woods these, he see me, not stopping, woods frozen The poet is in the middle of the woods, enjoying nature and its peacefulness. However, he has something to do in the village and he knows he has to go. Hes not sure if he should stay or go, but he decides to leave. Describe the conflict hes facing. the village where does the owner of the woods live? theres nothing there why would the horse think its odd to stop there? wind and snow blowing what the poet hears besides the horses bells has somewhere to be and promises to keep why does the speaker decide to carry on with the journey? emphasizes how long of a trip he has left what is the effect of repeating the final lines of a poem? and miles to go before I sleep, and miles to go before I sleep. what is repeated? helps readers appreciate the sound of a poem how do assonance and consonance strengthen the poem? helps you visualize the woods how efficiently does the speaker convey his attitude to the woods on the snowy evening? he enjoys watching nature what do these activities tel you about the speakers personality?